Apple has officially confirmed the date of its much-anticipated annual launch event, which will take place on Tuesday, September 9, 2025, at Apple Park in California, USA. The event, starting at 8:00 PM Qatar time, will be attended by select media representatives and streamed worldwide for millions of Apple fans. This year, Apple will unveil the iPhone 17 lineup, introducing the ultra-thin iPhone 17 Air, alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 Pro is expected to feature a stronger aluminum frame and a redesigned rear camera system in a ribbon-like shape. All iPhone 17 models will run on Apple’s next-generation A19 or A19 Pro processors, while ProMotion high refresh rate displays will finally be available across the entire lineup. The iPhone 17 Air, replacing the Plus variant, will debut as Apple’s slimmest iPhone ever with a 6.6-inch screen, new C1 modem, and a single rear camera. Beyond smartphones, Apple will also launch the Apple Watch Series 11, the rugged Apple Watch Ultra 3, and the affordable Apple Watch SE 3—the first time in three years that the entire Apple Watch lineup is being refreshed together. Rumors also suggest the debut of AirPods Pro 3, a new HomePod mini, and an upgraded Apple TV 4K. On the software side, Apple will announce official release dates for iOS 26, iPadOS 26, macOS Tahoe, and other system updates, making this event one of the company’s biggest launches in recent years.